Project overview
Sterling Inn Hotel is located in close proximity to Kempegowda International Airport, catering to the needs of business travelers. Their establishment offers luxurious rooms equipped with top-notch amenities, making it an ideal choice for those traveling on business. They take pride in delivering excellent service to complement your work needs, ensuring a comfortable and productive stay.
Project Challenges
Sterling Inn Hotel aimed to boost online bookings since their primary revenue came from OTAs like booking.com, MakeMyTrip, and Goibibo, charging a hefty 25% commission per booking with payments delayed until the last month. Seeking independence and a 25% cost reduction, they aimed to secure direct bookings through their website. The goal was to increase revenue through Google and create an appealing website
Experts at Rank Revenue researched and analyzed the online presence and brand value that Sterling Inn had on the audience. It noted the problems that have put the Hotel in the backseat.
Issues list
Our solutions
To comprehensively address these challenges, we implemented our AccelerateLocalBusiness Strategy, involving a holistic approach:
- User Journey Analysis: We assigned two team members to experience Hotel Sterling Inn’s booking process as guests. Their insights and experiences were instrumental in identifying pain points and optimizing the user journey.
- Access & Analyze: Our team gained access to GMB and Search Console, conducting a comprehensive analysis of the data to evaluate the performance over the last six months
- Keyword Research: We conducted extensive research to identify and cross-check check right keyword for on-page seo.
- SEO Audit: An in-depth analysis of the website was performed to address technical and content improvements.
- GMB Optimization: We enhanced the Google My Business profile to improve visibility.
- Review Management: The Sterling Inn Hotel team was trained to receive and manage guest reviews effectively.
- Competitor Analysis: What they are doing and using category for their GMB profile
Results
Before SEO
After SEO
Client
Sterling Inn Hotels
Website
sterlinginnhotels.com
Location
Bangalore, India
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