Project overview

When we started SEO for Capture A Trip, the website was generating only ~5,000 organic visits per month. Most of this traffic was coming to the homepage, driven primarily by the brand name and a handful of limited keywords.

Our initial audit and competitor analysis revealed several major challenges:

• Organic traffic was heavily brand-dependent, with very low visibility for non-branded keywords
  
  
• The site was not ranking for domestic, international, or community trip keywords
  
  
• Key revenue-driving searches such as weekend trips, New Year tour packages, and international tour packages were completely untapped
  
  
• The website was built on React.js, which created SEO limitations for crawling, indexing, and scalability
  
  
• Trip and destination pages were generic, with no keyword or intent-based optimization
  
  
• Multiple 404 errors were reported in Google Search Console, affecting crawl health
  
  
• No supporting content (blogs or guides) to build topical authority around destinations
  
  
• Weak internal linking and page-level optimization across the site
  
  

These issues limited the website’s ability to compete with established community travel players and restricted organic growth beyond branded searches.